rolling in style...

who wouldn't want a bike adorned with candy colors? you can design it all by yourself at urbanoutfitters.com. customize everything from the wheels to the handlebars, the chain, to the seat. you are the artist. the plato design (shown below) looks as if it slipped out of a 1950's novel. it's lower key counterpart, the aristotle design, is also available for construction online. it's so unique,that now all you need is a basket and a bell (which you can purchase on the website), along with a somewhat pricey $399, and you're ready to roll, literally. 

daring.

feminine.

patriotic.